A practical one-page plan for a shop, trade, salon, studio or local service business — the decisions you need, without a fifty-page document.
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Most small businesses fail on cash and demand, not on strategy. A useful plan keeps those two things in view and skips the corporate padding.
Fixed costs divided by contribution per sale tells you how many customers a month keep the lights on. Everything else is detail.
Your market is a neighbourhood, a town or a drive-time radius. Describe the people in it, not a national statistic.
Undercharging is the most common early mistake. Price against the value you deliver and the cost of serving, not against the cheapest competitor.
Local search, word of mouth, a partner business or a marketplace. One channel worked properly beats five half-done.
Deposits, equipment, stock and slow-paying customers all bite before revenue stabilises. Plan the buffer.
What you sell, how you deliver it and what makes it worth choosing.
Who buys, how often and what triggers the purchase.
The promise you can keep better than the alternatives nearby.
One-off sales, repeat service, memberships, contracts or a mix.
Price points, packages and the margin they leave you.
Local rivals, chains and DIY alternatives.
Local search and maps, referrals, social, partnerships and signage.
Rent, tools, stock, insurance, transport and your own pay.
Break-even target and a short, concrete task list.
Describe your business idea
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