Turn your online store idea into a one-page plan covering product margins, customer acquisition cost, fulfilment, returns and repeat purchase.
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Online retail is arithmetic: contribution margin per order against the cost of getting that order. A plan that skips shipping and returns will look profitable and won't be.
Landed product cost, payment fees, packaging, shipping and returns all come out before profit. Know your true contribution per order.
If ads cost more per customer than one order contributes, the model only works with repeat purchase. Say which one you are betting on.
Self-shipping, a 3PL, print-on-demand or dropshipping each change your cash needs, delivery times and control over quality.
Stock ties up money before revenue arrives. Plan minimum order quantities and how many weeks of cover you can afford.
Marketplaces, paid social, search, creators or a niche community — each with different margins and dependence.
Product range, positioning and the reason to buy from you rather than a marketplace.
The buyer, the occasion and the problem your product solves for them.
Design, price, sourcing story, selection, speed or service.
One-off orders, bundles, subscriptions, wholesale or marketplace channels.
Retail price, average order value and the promotions your margin can absorb.
Direct brands, marketplace sellers and the big retailers in your category.
Paid channels, organic search, email and creator partnerships.
COGS, shipping, returns, payment fees, platform costs and ad spend.
First orders, target repeat rate and the launch checklist.
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