Built for the stage where the idea is real but nothing is proven — get your assumptions, model and first milestones onto one page fast.
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At pre-traction stage the plan's job is to make your assumptions visible so you can test the dangerous ones cheaply, not to predict year three.
Who cares, what they pay, how you reach them. Once written, they can be tested; while unwritten, they get defended.
One segment you can reach with the resources you have this quarter. Expansion is a later chapter.
A signal — ten paying users, a signed pilot, a 30% reply rate — that tells you to continue or stop.
Charging model, unit economics and channel are usually the harder problems than the build.
Regenerate the plan after each meaningful learning. A plan that never changes at this stage is a warning sign.
The startup described in language a stranger understands.
The beachhead segment and the buyer within it.
The outcome that justifies switching.
How the business will charge.
A defensible starting price.
Incumbents, substitutes and inertia.
The first channel to prove.
Build, run and go-to-market spend.
Milestones and the experiments behind them.
Describe your business idea
Answer a few questions
Get your one-page business plan
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